Degetele mele de la picioare inca resimt pantofii purtati in weekend, iar cearcanele sunt prezente dupa cateva zile de targ, nebunie si putine nopti dormite. Pentru cei care nu stiu, in weekend a avut loc o noua editie Beauty Forum Cluj, o experienta faina care mi-a placut sa o traiesc pentru prima data live, desi produsele mele au mai avut acolo stand si in anii trecuti. Anul acesta targul a fost mai mult decat interesant pentru ca m-a ajutat sa trag niste concluzii. Cu unele probabil veti fi de acord cu altele nu.

1. Imi place sa merg la targ si ma bucur ca ele inca se organizeaza pentru ca e un moment potrivit sa cunosc oamenii din online in offline. Sa poti imbratisa o persoana care pana atunci a insemnat doar un nume si o poza e fain.

2. Nu toata lumea iubeste targurile si e prea comoda sa se deplaseze intr-un loc misto unde oamenii te asteapta sa te impresioneze.

3. Nu toti vizitatorii stiu munca din spatele unui targ, investitia, orele nedormite, picioarele umflate, chinul sa amenajezi un mini magazin in cateva ore, ca dupa doua zile sa-l dezmembrezi. Nu toti vizitatorii stiu ca expozantii traiesc la stand 12 ore cu apa si cafea, foarte putini au cum sa mearga la o pauza de masa.

4. Nu toti vizitatorii inteleg sacrificiul unui flyer oferit. Adica costul, dedicarea si pasiunea din el si faptul ca il oferim cu drag. Sa-l arunci la primul colt FARA SA TE UITI nu e fair si nici fain.

5. Cu toate ca exista punctul 2, 3 si 4, exista si oameni super misto care te asculta, care te lasa sa iti spui povestea si oferta si care te refuza frumos sau te bucura cu un zambet. Oameni si mai misto care stiu de ce au venit la targ si inteleg scopul unui targ expozitional si se bucura sa te cunoasca live.

6. La targ se pot lega prietenii, atat cu ceilalti expozanti cat si cu vizitatorii.

7. La targ exista si competitii, dar romanul e comod si fricos si ii e greu sa iasa din zona de confort si sa isi asume un castig sau o infrangere.

8. Oamenii nu stiu sa interpreteze o competitie, sa-i inteleaga regulamentul si tema. Dar despre subiectul acesta o sa aprofundeze prietena mea Sinziana Iaru, care o sa faca un live dedicat, diseara la 21:00 pe facebook. Ea a fost jurat la competitia de make-up din weekend si va poate oferi o concluzie obiectiva.

9. Exista si clienti fideli care vin de departe doar ca sa te vada la un targ. Lor le multumesc in primul rand.

10. Am ramas socata sa aflu ca 50% dintre vizitatori NU ERAU DIN CLUJ. Ci din alte orase de prin jur.

Concluziile ar fi mai multe, dar acestea mi-au venit acum in gand. Sper ca din ce in ce mai multi specialisti sa inteleaga cat de minunat e sa te mai poti intalni si live cu brandurile preferate, intr-o perioada in care ne lasam acaparati de online si de relatii virtuale fara emotii.

Pe curand!

A voastra,

Andra

English version, thanks to www.publitrad.ro

 

10 conclusions about competitions, exhibitions and make-up artists

 

My toes are still sore from the shoes I wore during the weekend, and my dark circles are still under my eyes after a few days of exhibitions, madness and few nights slept. For those who don’t know, a new Beauty Forum Cluj edition took place during the weekend, a cool experience which I enjoyed living for the first time, although my products had their own stand in the past editions as well. This year, the exhibitions were more than interesting, because they helped me reach some conclusions. With some of them you will probably agree, with some of them not.

 

1. I enjoy going to exhibitions and I’m glad that this type of events is still present, because it’s the right moment to meet offline people from online. It’s nice to be able to hug a person who’s been just a name and picture up to that moment.

 

2. Not everybody loves exhibitions and some are too comfortable to come in a cool place, where people wait to impress them.

 

3. Not every visitor knows the amount of work behind an exhibition, the investment, sleepless hours, swollen feet, the pain of setting up a mini-store in a few hours, so you can break it up after two days. Not every visitor knows that the exhibitors live at their stands for 12 hours, with water and coffee, very few of them being able to go in a lunch break.

 

4. Not every visitor understands the sacrifice implied by an offered flyer. I mean the involved cost, dedication and passion, and the fact that we are offering them with sympathy. To throw it at the first corner WITHOUT EVEN LOOKING AT IT is not fair, nor cool.

 

5. In spite of point 2, 3, and 4, you also meet super cool people who listen to you, let you talk about your story and your offer, and kindly refuse you or fill you up with a smile. Even cooler people, who know why they came to the exhibition and understand the purpose of an exhibition fair, and are glad to meet you live.

 

6. You can make friends during an exhibition, with other exhibitors, but also with visitors.

 

7. There are also competitions during an exhibition, but Romanian people are comfortable and coward, they don’t like getting out of their comfort zone and obtain a victory or lose.

 

8. People don’t know how to interpret a competition, understand its rules and theme. But on this subject my friend, Sinziana Iaru, has more to say, she will organize a dedicated live session on Facebook this evening, at 9 p.m. She was part of the jury for the weekend make-up competition and can offer you an objective conclusion.

 

9. There are also loyal customers who come from very far just to see you again at another exhibition. I thank them first of all.

 

10. I was shocked to find out that 50% of the visitors WERE NOT FROM CLUJ. But from nearby towns.

 

There are a lot of conclusions to be drawn, but these are the ones that came to my mind at this point. I hope that more and more specialists realize how wonderful it is to be able to meet with your favorite brands live, in a period when the online and the emotionless virtual relations are overwhelming us.

 

See you soon!

 

Yours,

 

Andra