(makeup by Sinziana Iaru Make-up artist and Trainer)

Suntem la jumatatea lunii februarie si in 2 luni incepe oficial sezonul de nunti. Sezonul acela in care toti make-up artistii, cel putin cei de succes, au weekendurile full. Majoritatea dintre voi deja aveti agenda ocupata si sper eu ca in urma articolelor mele ati semnat si contract cu avans, pentru ca stiti ca altfel pot aparea probleme sau intrebari. Una dintre intrebarile la care trebuie sa raspundem in acest sezon de nunti este „De ce un machiaj de mireasa costa mai mult”.

De cate ori nu s-a intamplat sa aflati ca programarea la machiaj de ocazie e de fapt mireasa si ca persoana aflata pe scaun a considerat ca e acelasi lucru si atunci nu a mai mentionat? De cate ori nu ati fost intrebati de ce machiajul de mireasa e mai scump in lista de preturi? De cate ori nu ati fost invinovatiti de client ca “profitati” si puneti alt pret la mireasa cand procesul de machiaj e acelasi?

Probabil ca raspunsul vostru e “de multe ori”. Stiu si tocmai din acest motiv m-am hotarat sa scriu acest articol si sa lamurim inca o data de ce un machiaj de mireasa costa mai mult. Ca sa fie simplu de inteles am scris 7 motive, pe care sper sa le citeasca si viitoarele voastre cliente. Daca nu, puteti oricand sa le dati un share J

7 motive pentru care un machiaj de mireasa costa mai mult:

1. Datorita evenimentului atat de important machiajul de mireasa necesita o atentie mai mare, de cele mai multe ori intre client si make-up artist sa creeaza o legatura, exista mai multe discutii pe subiect, mai multe schimburi de mesaje, mai multa consultanta si programari preferentiale, and time is money.

2. Toata lumea isi doreste machiaj rezistent, insa machiajul de mireasa trebuie sa aiba rezistenta dubla, astfel cei mai multi dintre make-up artisti folosesc la inceput si la final produse speciale de rezistenta, produse in general mai scumpe care nu sunt folosite la orice tip de machiaj.

3. Machiajul de mireasa se realizeaza in stres 100%. Aproape ca make-up artistul face si pe psihologul. Lucreaza in conditii de stres, inconjurata de fotografi, cameramani, domnisoare de onoare stresate, ginere crizat, soacra enervanta, mama plangacioasa. Stresul se plateste. Putem spune ca e ca un spor la salariu.

4. Femeile care merg la un eveniment au 1% sanse sa planga. Miresele in schimb au 80% sanse sa planga. Ceea ce inseamna ca MUAs isi iau masuri de precautie. Folosesc un eyeshadow keeper pentru rezistenta dubla, mascara waterproof si multe alte trucuri pe care clienta cu ochii inchisi pe scaun nu le vede.

5. Machiajul de mireasa cuprinde si decolteul/spatele. Produs in plus consumat, automat alt pret.

6. Machiajul de mireasa se realizeaza in urma unei probe. Cand machiajul este prestabilit, atentia la detalii este si mai importanta, pentru a arata exact ca la proba. Astfel un machiaj de mireasa dureaza 1 h si 30 de minute, fata de cel de ocazie care dureaza 45 de min. Diferenta de ora este evident contorizata.

7. Pentru ca machiajul de mireasa este 100% imortalizat in foto si video de calitate, majoritatea profesionistilor folosesc produse HD. Produsele HD sunt mult mai scumpe decat cele normale.

Cred ca motivele de sus sunt mai mult decat suficiente pentru a intelege clienta cum sta treaba cu preturile. Voi ce parere aveti?

Pe curand!

A voastra,

Andra

English version, thanks to www.publitrad.ro

Why does a bridal makeup cost more

We are in mid-February and in two months the wedding season officially begins. That season in which all make-up artists, at least the successful ones, have full weekends. Most of you already have a busy agenda and I hope that after reading my articles you have signed even a down-payment contract because you know that otherwise problems or questions may arise. One of the questions we must answer to in this wedding season is "Why does a bridal makeup cost more."

How many times did it happen to you to find out that the programming for the party makeup is actually a bride and that the person seated considered it the same thing and she never mentioned this? How many times have you been asked why the bridal makeup is more expensive in the price list? How many times have you been blamed by the customers that you take "profit" from and set another price for the bride when the makeup is the same?

Perhaps this has often happened to you. I know and for this reason I decided to write this article and to clarify once again why a bridal makeup cost more. For a simple understanding I wrote 7 reasons, which I hope your future clients will read. If not, you can always give them a share J

7 Reasons why a bridal makeup costs more:

1. Due to the event which is so important the bridal makeup requires more attention, most often between the client and the make-up artist a link is created, there is more discussion on the subject, several exchanges of messages, more advice and preferential appointments, and time is money.

2. Everyone wants a resistant makeup, but the makeup for the bride must have double resistance, so most of make-up artists use at the beginning and at the end special resistance products, generally more expensive products that are not used in any kind of makeup.

3. The bridal makeup is done 100% under stress. The makeup artist is almost a psychologist. He/she works under stress, surrounded by photographers, cameramen, stressed bridesmaid, stressed groom, an annoying mother-in-law, a weepy mother. Stress is paid. We can say it's like a wage bonus.

4. Women who go to an event have 1% chance to cry. Instead brides have 80% chance to cry. Which means that the makeup artist takes precautions.

I use an eyes shadow keeper for double resistance, waterproof mascara and many other tricks that the client having her eyes closed on the chair cannot see.

5. The bridal makeup includes neck / back. Product consumed in addition, another price automatically.

6. Bridal makeup is done after a sample. When makeup is predetermined, the attention to detail is more important in order to look exactly like the sample. Therefore, a bridal makeup lasts 1 hour and 30 minutes, compared to the party one that lasts 45 minutes. The difference in time is obviously metered.

7. Because the bridal makeup is 100% immortalized in the photo and video quality, most professionals use HD products. HD products are much more expensive than the normal ones.

I think the above reasons are more than enough for the client to understand how it works with prices. What do you think?

See you!

Your,

Andra