Am ajuns in luna aprilie a acestui an. Nu stiu cum e la voi, dar la mine in viata, primele luni din acest an au trecut ca vantul si ca gandul. In curand ne vom trezi ca am ajuns la jumatatea anului si suntem in plin sezon de nunți, implicit de munca pentru noi. Acelasi timp a facut sa ajungem intr-un 2019 extrem de ancorat in online, in care tehnologia trebuie sa fie al doilea cel mai bun prieten al makeup artistilor.

Cat de importanta este tehnologia in viata de makeup artist unde se presupune ca avem nevoie doar de produse bune, talent si dorinta de munca? Ei bine, daca ultimele 3 ne ajuta sa ne realizam munca, tot ce se intampla dupa acest pas, adica promovarea si atragerea de noi clienti, are nevoie de sprijnul tehnologiei.

Iata cateva sfaturi pentru voi si mai ales pentru cei la inceput de drum care nu stiu inca ce e important si ce nu:

1. Ca vrem, ca nu vrem trebuie sa fim prezenti in social media prin platformele de socializare facebook si instagram, implicit sa avem o conexiune buna la internet si sa fim mereu online.

2. Ar fi de preferat sa avem un telefon cat mai performant care sa aiba o camera buna si o memorie generoasa. Nu vrem sa ramanem fara memorie fix cand ii facem fotografie machiajului perfect realizat, nu?

3. Pentru ca plecam o zi intreaga de acasa trebuie sa avem cu noi o baterie externa la care sa incarcam telefonul. Intotdeauna trebuie sa pastram legatura cu urmatoarea programare.  Chiar daca asta inseamna si doar cautarea adresei in waze

4. Disponibilitate pe whatsapp. Chiar daca e o aplicatie mai intima, e bine sa pastrati legatura cu clienta voastra si pe whatsapp, prin 2 clickuri poate trimite si poza cu machiajul mult dorit si sa va trimita locatia. In plus orice conversatie care are ca dovada si text scris e buna de pastrat, niciodata nu stim cand o sa avem nevoie de o dovada ca am transmis sau am primit o anumita informatie. De exemplu, cu clientele mele la machiaj, chiar daca vorbesc la telefon si stabilesc telefonic, mai fac un check si pe whatsapp, trimitand rezumatul conversatiei si cerand acordul ei in scris pe anumite subiecte. Asta pana ajungem la contract.

5. Diverse aplicatii care va ajuta sa va puneti logo-ul pe fotografii, sa scanati contractul fara sa mai fiti nevoite sa mergeti la un magazin specializat.

6. Agenda de programari pe telefon. Ei bine, stiti ca sunt adepata tehnologiei si ca mi se pare extrem de necesar sa avem agenda de programari intr-un spatiu virtual care nu se pierde si poate fi accesata de pe orice device atata timp cat va stiti parola sau userul. Andra Cosmetics APP este construita special pentru makeup artisti si are functii speciale, inclusiv de a alege tipul de machiaj, de gene sau de a incarca o fotografie cu proba. Aplicatia poate fi descarcata si din app store si google store.

7. Pentru cei dispusi sa investeasca si mai mult in tehnologie, recomand si o lentina macro. Se cumpara separat si se ataseza la telefon si va ajuta in pozele apropiate la ochi. Asa puteti surprinde in imagini exact calitatea si frumusetea machiajului vostru.

Sa profitam ca ne exercitam meseria intr-o perioada in care tehnologia este de partea noastra si sa ne extragem cat mai multe beneficii. Voi ce idei mai aveti?

Traducere realizata cu ajutorul  

The importance of technology in the life of a makeup artist

We reached April. I don't know how it is for you, but in my life, the first months of this year have passed like all get-out. Soon we will wake up and we have reached the middle of the year and we are in full season of weddings, which means work for us. At the same time, we made it into an extremely online anchored 2019 where technology must be the second best friend of makeup artists.

How important is the technology in the life of a makeup artist where it is supposed that we only need good products, talent and willingness to work? Well, if the last 3 help us get our work done, everything that happens after this step, such as, promoting and attracting new clients, needs the support of technology.

Here are some advice for you and especially for those who are just starting and who do not know what's important yet and what's not:

1. Whether we want or not, we have to be present on social media through Facebook and Instagram

2. It would be preferable to have a high-performing phone that has a good camera and a generous memory. We do not want to run out of memory exactly when we are about to take a picture of our perfectly done makeup, right?

3. Because we leave from home for a whole day, we need to have an external battery with us to charge the phone. We always have to keep in touch with the next appointment.  Even if that means just searching for the address in waze

4. Availability on WhatsApp. Even if it's a more intimate application, it's good to keep in touch with your client also through WhatsApp, with 2 clicks, they can send a picture with the much-desired makeup and send you the location. In addition, any conversation that has as proof also written text is good to keep, we never know when we need a proof that we have transmitted or received a certain conversation. For example, with my clients during makeup, even if I'm talking on the phone and set up from there, I also check on WhatsApp, sending the summary of the conversation and requesting her writing agreement on certain topics. That's until we get to the contract.

5. There are various applications that help you put your logo on your photos, scan your contract without having to go to a specialized store.

6. Appointments agenda on the phone. Well, you know I am a technology supporter and I find it extremely necessary to have the appointments agenda in a virtual space and that is not lost and can be accessed from any device as long as you know the password or the username. Andra Cosmetics APP is especially created for makeup artists and has special features, including choosing the makeup type, lashes or uploading a sample photo. The app can also be downloaded from the app store and google store.

7. For those willing to invest more in technology, I recommend macro lens. It solds separately, attaches to the phone and helps in close-ups pictures. That way you can capture in the pictures exactly the quality and beauty of your makeup.

Let's take advantage of the fact that we are practicing our job at a time when technology is on our side and get as many benefits as possible. What ideas do you have?