Interviu in oglinda. “Am vrut sa ma las de makeup cand…”
Mai e aproximativ o luna si plec la drum in cea mai frumoasa si ambitioasa caravana de make-up de pana acum, Caravana Secretele Machiajului. Alaturi de mine va fi Sinziana Iaru, asa cum multi stiti deja, care daca la inceput mi-a fost colaboratoare si apoi partenera, acum imi este best friend. Despre relatia noastra de prietenie v-am mai povestit in articolele trecute, in care va si anuntam lansarea campaniei #TogetherForBeauty. Astept cu emotie si entuziasm sa parcurgem cei 1900 de km in turul tarii, in care venim cu cele mai bune sfaturi de make-up si produse dragi voua.
Pentru ca in aceasta #caravana e vorba si despre prietenie si despre mutarea legaturilor din online, in offline, vrem sa va prezentam un interviu inedit, in oglinda, cu mine si Sinziana, la care am raspuns cu toata deschiderea.
1. Cand erai mica stiai ce vrei sa ajungi?
Sinziana: Suna a cliseu, dar cand eram mica chiar ma jucam cu fardurile mamei si ma pasiona rujul rosu. Viata insa m-a purtat pe alte drumuri, am descoperit sportul si am facut 12 ani de atletism, apoi m-a pasionat politica si am facut o facultate in acest sens. Mi-am dat seama ca toti avem nevoie de un pic de psihologie in viata, asa ca am urmat si facultatea de psihologie. Dupa toate astea sufletul meu zbura tot la pensule si farduri, la rujul acela rosu din copilarie. Asa ca am dat la o parte toti anii de studiu din alte domenii si am luat-o de la capat cu machiajul. Un drum lung cu o destinatie minunata.
Andra: Copilaria mea s-a impartit intre carti si sculele de reparat masini. Stiam exact cum arata o cheie de 10 la numai 5 ani si visam ca voi pilota cu tata pe circuit. Ma bagam pe sub toate masinile si imi placea mirosul de ulei si motorina. Viata insa avea altceva rezervat pentru mine, caci dupa un Conservator si o cariera in educatie am realizat ca pe mine de fapt ma pasioneaza cosmeticele, seminariile de make-up si minunatiile pe care le poti face cu cateva farduri si un creion. Asa ca nu, nu stiam cand eram mica ca voi ajunge azi sa fiu Andra Cosmetics.
2. Cum arata viata ta acum 10 ani?
Sinziana: Fix acum 10 ani imi luam inima in dinti si mergeam la primul curs de make-up. Lista cursurilor am inmultit-o intre timp, caci mie imi place sa spun ca omul cat traieste invata. Eram la inceput, eram timida, nu imi cunosteam potentialul, dar speram sa construiesc. Faceam sedinte foto cu pasiune, imi faceam site desi abia aveam cateva poze in portofoliu si filmam si primul video cu unica.ro pe vremea cand nu se inventase “vloggingul”. Stiam insa ca trebuie sa merg pe drumul asta.
Andra: Eram intr-o perioada de tranzitie si regasire in viata mea. Imi placea educatia, imi placea foarte mult sa invat si sa dau mai departe, dar nu stiam inca ca de fapt, ceea ce voiam sa dau mai departe era informatia despre make-up. Iubirea si pasiunea mea pentru produsele de beauty, pentru cosmeticele pe care femeile le iubesc. Mi-a prins foarte bine prima parte din cariera mea, pentru ca acum la cursurile de automachiaj pe care sustin la Brasov aplic tot ceea am invatat despre pedagogie. Inclusiv in articolele mele.
3. Care a fost cea mai mare cumpana in cariera ta?
Sinziana: Eu sunt o fire mai sensibila, iar acum cativa ani m-au dezamagit foarte mult oamenii din jurul meu. Atat de tare m-au dezamagit incat am vrut sa ma las de make-up. Eram hotarata sa fac asta. Chiar daca aruncam pe geam cea mai mare pasiune a mea. Dar nu am putut, de atunci insa mi-am construit niste bariere si rareori las oamenii in sufletul meu. Doar cursantii intra in sufletul meu, cine merita, evident. Poate de asta si mi se spune acum ca in poze am o fata dura. Pentru ca intr-o zi cu soare afara, cativa m-au dezamagit atat de tare incat mi-a schimbat traiectoria. Le multumesc insa, pentru ca imi place unde am ajuns.
Andra: Nu cred ca am avut cumpene in cariera. Mai degraba am avut niste decizii dificile de luat. A trebuit deseori sa renunt la niste placeri personale pentru a construi tot ceea ce am acum in spate. Sunt fericita insa, fiecare sacrificiu al meu, timpul pierdut, noptile nedormite, deciziile stresante au construit un brand si un om.
4. Traiesti din make-up sau pentru make-up?
Sinziana: E o combinatie frumoasa cu care merg in tandem de 10 ani. Traiesc pentru fetita mea mai bine spus, dar recunosc ca traiesc si pentru makeup. Banii chiar daca sunt importanti si uneori aduc fericirea, sunt doar parte din ecuatie. Uneori da cu plus, alteori cu minus. Niciodata insa nu ma simt in pierdere. Fiecare zi din viata mea are cu siguranta legatura cu make-up-ul.
Andra: Jumatate din mine e antreprenor. Am pus la cale un business, care imi aduce traiul zilnic mie si familiei mele. Deci as putea spune ca traiesc pentru make-up, din make-up. Insa nu asta e important. Important e sa lasam ceva in urma noastra. Sa ramana in lumea asta o bucata din noi si din sperantele noastre. Eu mi-am pus tot sufletul in brand, chiar uneori mi se spune ca Andra Cosmetics e mai intai Andra si apoi Cosmetics. Si am facut asta pentru ca peste multi ani cand eu nu o sa mai fiu, cu siguranta brandul va exista.
5. Unde te vezi peste 10 ani?
Sinziana: Am citit de curand o carte despre mindfulness si despre trairea momentului. Asa ca incerc sa traiesc la maximum clipa de fata si experientele zilnice. Nu m-am gandit exact ce voi face peste 10 ani, cate scoli voi avea deschise cu numele meu sau cat de mare va fi lista de cursante. Stiu insa ca voi fi pe acelasi drum. In domeniul beauty, cu prietena Andra langa mine, cu sora mea PR si probabil cu fata mea care imi va calca pe urme.
Andra: Cand am creat brandul Andra Cosmetics, am scris pe cutia de gene “Let’s conquer the world together”. Am facut asta pentru ca stiam exact ce vreau sa fac cu acest brand in urmatorii 20 de ani. Asa ca peste 10 voi fi acolo unde zice si sloganul, cucerind lumea intreaga. :)
Acum cunoasteti un strop in plus din noi. Dar puteti sa ne cunoasteti si mai bine venind la #CaravanaSecreteleMachiajului, acolo unde niciun secret din make-up si despre noi nu va ramane nedezvaluit.
English version, thanks to www.publitrad.ro
Mirror interview. “I wanted to quit make-up, when...”
There is one month left until I’ll hit the road in the most beautiful and ambitious make-up caravan so far, The Make-up Secrets Caravan. Sinziana Iaru will join me, as many of you already know, who although, at beginning, was my collaborator and then partner, now she is my best friend. I have already told you about our friendship in the subsequent articles, where I also announced the campaign launching #TogetherForBeauty. I’m looking forward and I’m excited to cover the 1900 km in the country tour, during which we will come with the best make-up tips and products you like.
And since this #caravan also refers to friendship and to switching the online links to offline, we would like to present you an original interview, in the mirror, with me and Sinziana, where we have answered openly.
1. When you were a child, did you know what will you be?
S: It may sound as a cliché, but when I was little child, I used to play with my mother’s make-ups and I made a passion for red lipstick. But life changed and I discovered sports; so I have practiced athletic sports for 12 years, then I made a passion for politics and therefore, I studied it at the university. I realized that we all need a bit of psychology in life, so I followed the Faculty of Psychology. After all these, my soul remained at the brushes, make-ups and that red lipstick from childhood. So, I gave up at all those years of study in other fields and I started all over again with make-up. A long road with a wonderful destination.
A: My childhood was full of books and car repair tools. I knew precisely how a 10 key looks like at the age of only 5 and I was dreaming that one day, I will drive on the circuit with my father. I used to get under all cars and I liked the oil and diesel smell. But life had something else reserved for me, because after I followed the Conservative and a career in education, I realized that my passion were the cosmetics, make-up seminars and the amazing things you can do with few make-up and a pencil. So no, when I was little I didn’t know that I will end up as Andra Cosmetics.
2. How was your life like 10 years ago?
S: Precisely 10 years ago, I have braced myself and attended to my first make-up class. The list of classes extended over the time, because I like saying that during a lifetime a person has many things to learn. I was at beginning and also shy, I didn’t know my potential, but I was hoping to progress. I made photo shootings with passion, my web site was under construction even though I had only a few photos in my portfolio and I was recording my first video with unica.ro, when the “vlogging” did not exist. But I knew this was the road I wanted to follow.
A: I was finding myself in a period of transition and recovery in my life. I loved education, I enjoyed very much teaching and giving forward, but I didn’t know that actually, what I wanted to share was information about make-up. My love and passion for beauty products and cosmetics that women love. My former career helped me a lot, because now, at my self-make-up classes from Brasov, I apply what all I have learned about pedagogy. Including in my articles.
3. What was the most difficult moment in your career?
S: I am sensitive by nature and a few years ago I was very disappointed by many people around me. They disappointed me so much that I wanted to give up on make-up. I was decided to do that, even if I was about to give up to my greatest passion. But I couldn’t and since then, I have built myself some barriers and rarely people come into my soul. Only my students come into my soul, those who deserve it, of course. Maybe that’s why people have been telling me that I have a tough face in photos. Because in a sunny day, some people disappointed me so much, that it changed my path. Still, I m thankful to them, because I like what I became.
A: I don't think I had to face difficulties in my career. Moreover, I had some tough decisions to make. I often had to give up on certain personal pleasures to build my background. But I am happy because each sacrifice, the lost time, sleepless nights, stressful decisions, they all have built a brand and an individual.
4. Do you live from make-up or for make-up?
S: It is a beautiful combination that goes hand in hand for 10 years now. Better said, I live for my little girl, but I admit that I also live for make-up. Even if money is important and sometimes brings happiness, it is just a part of equation. Sometimes in win, other times in loss. But I never feel in loss. Each day of my life certainly relates to make-up.
A: Half of me is an entrepreneur. I built a business that satisfies the daily needs for my family and I. So, I could say that I live for make-up, from make-up. But this is not important. More important is to leave a legacy and a piece of us and of our hopes in this world. I have put all my soul in my brand; often people tell me that Andra Cosmetics is first Andra, and then Cosmetics. And I made all these because after many years, when I won’t be around anymore, this brand will certainly survive.
5. Where do you see yourself from 10 years now?
S: I have recently read a book about mindfulness and about living the moment. So, I try to make the most of the present and daily experiences. I haven’t thought exactly what I would do from 10 years now, how many schools I will open, while bearing my name or how many students will attend. But I know that I’m going to be on the same road. In the beauty field, with my friend Andra next to me, with my sister as a PR and probably, with my daughter who will follow my steps.
A: When I created the Andra Cosmetics brand, I wrote on the eyelashes box “Let’s conquer the world together”. I did this because I knew exactly what I wanted to do with this brand in the next 20 years. So, after 10 years I will be where the logo says, conquering the worldwide.J
Now you know a bit more about us. But you can know us better by attending to #TheMakeupSecretsCaravan, where no secrets about make-up and about us will not remain undisclosed.
See you soon!